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No.5 Tuesday 18:00

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)18時26分12秒
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  No.5  Tuesday 18:00

☆CAFAV (Family)
MSRP $30000 (same)
Manufacture 367 -> 200
Prom 80 Adv 100
Target 4M and leave 2M (almost)

☆CAKEUCHI (Utility)
Under development

☆CAMINI (Minivan1 [low])
Manufacture 140 -> 120

☆CHERMAN (Minivan2 [high])
MSRP 30000 -> 32000
Base cost 19729
Interior 6 -> 7, Styling 3, Safety 4 -> 5, Quality 2 ->3
Manufacture 160 -> 200


☆CHINGO (Hybrid [high])
MSRP 36000 (from 37000)
Prom 100 Adv 100
Manufacture 110 -> 140
Theme to Styling

☆CHIRIS A (Hybrid [low])
Launch!!
Target 1H
MSRP 22000
Base cost 16884
Manufacture 0 -> 200
Prom 50 Adv 50
--------Test
Size 15, HP 100, Interior 1, Styling 2, Safety 1, Quality 2 :::: likely to buy 59%

☆CLIMAX (Luxury)
Manufacture 100->135
MSRP 50000
Adv Theme Styling (from Interior)

♪R&D
Capacity change: current 1000  increase 100

Dealer development
N 13 S 13 E 10 W 10  Training $120

♪Financing
Dividend  0 -> 50
 
 

Half Time Presentation

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)18時13分52秒
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  Situation Analysis (SWOT): Miki Audrey
Strategy: Masato Kyle
Eileen
JeeWoon
 

CSI concepts

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)16時09分49秒
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  Chiris A
Target: 1H
 

No.4 Tuesday 13:00

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)15時59分35秒
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  No.4  Tuesday 13:00

☆CAFAV (Family)
MSRP $30000 (from 28225)
Manufacture 290 -> 360
Target 4M and 2M (still)

☆CAKEUCHI (Utility)
New concept
Interior 4, Styling 7, Safety 3 , Quality 3

☆CAMINI (Minivan1 [low])
Manufacture 180 -> 140
Prom 40 -> 50, Adv 30 -> 50

☆CHERMAN (Minivan2 [high])
MSRP 30000
Interior 5 -> 6, Styling 3, Safety 3 -> 4 , Quality 2

☆CHINGO (Hybrid [high])
No change

☆CHIRIS A (Hybrid [low])
New concept
Size 15, HP 100, Interior 1, Styling 2, Safety 1, Quality 2

☆CLIMAX (Luxury)
Manufacture: no change

♪R&D
Capacity change: current 900  increase 100

Dealer development
N 10 S 15 E 8 W 9  Training $35

♪Financing
Dividend  0 (no change)
 

No.3 Tuesday 9:00

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)09時06分52秒
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  No.3 Tuesday 9:00

☆CAFAV (Family)
Manufacture 253 -> 290
---- test market result: no price change is the best!
Current 28225
  Result Awareness 64, Unit mkt share 4.6, Value 5.5
Test1. 29000 Adv 100 Promo 80
  Result: Awareness 64, Unit mkt share 4.2, Value 5.2  [$33] negative
Test2. 27000 Adv 100 Promo 80
  Result: Awareness ??, Unit mkt share ??, Value ??  [$55]negative

☆CAMINI (Minivan)
Manufacture 185 -> 180

☆CHERMAN (Minivan2 [high])
Manufacture 110 -> 140
MSRP: 30000
Increase Interior & Safety

☆CHINGO (Hybrid)
Target: 5H
Manufacture 0 -> 100
MSRP: 37000
Promo 100
Ad 100
Dealer % 14

☆CLIMAX (Luxury)
Styling 2 -> 4
Safety  2 -> 3
Quality 2 -> 3
Manufacture 120 -> 100
MSRP 50000 (from 45997)

♪R&D
Capacity change 800 +100
Technology safety +1 (since it can be improved one each decision)

------ no 2nd hybrid development at this time, we wait for our launch of CHINGO, then start 2nd development
Hybrid 2 (plan)
Size 19, HP 100, Interior 1, Sty 1, Safe 1, Qual 2 Estimated development cost 16541
 

No.2 Monday 18:00

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)09時04分47秒
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  No.2 Monday 18:00

☆CAFAV (Family)
Manufacture 200 -> 230
Target 4M and!!! 2M
Size 49 , HP 165 -> 175, Interior 4, Styling 2, Safety 2 ->4 , Quality 4

☆CAMINI (Minivan1 [low])
Manufacture 200 -> 185

☆CHERMAN (Minivan2 [high])
Manufacture 0 -> 100
MSRP 28000 (26-38K)
Dealer % 12, Prom 50, Adv 50, Adv Theme Interior

☆CHINGO (Hybrid)
Under development

☆CLIMAX (Luxury)
Manufacture 120 (no change)

♪R&D
Capacity change: current 700  increase 100

Corp. Marketing
N 40 S 40 E 40 W 40  Mail $5

Dealer development
N 10 S 10 E 9 W 9  Training $35

♪Financing
Issue bonds 1000
Dividend  0 (no change)
 

No.1 Monday 13:00

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月24日(火)09時04分30秒
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  No.1 Monday 13:00

☆CAFAV (Family)
Manufacture 179 -> 200
Adv Theme to Interior

☆CAMINI (Minivan1 [low])
Manufacture 181 ->
Adv Theme to Safety

☆CHERMAN (Minivan2 [high])
Create a new concept
Target 4M
Size 65 , HP 170, Interior 4, Styling 3, Safety 2, Quality 2
Est production cost 18951, Dev cost 1025, Dev time 2 yrs
---- test market result: MSRP should be
Test1. 34000
Result: 50% likely to buy
Test2. 30000
Result 50% likely to buy

☆CHINGO (Hybrid)
Target 5H
Create a new concept
Size 40 (suggested 55-75), HP 150, Interior 2, Styling 4, Safety 2, Quality 2
Est production cost 19297, Dev cost 1230, Dev time 3 yrs
---- test market result: MSRP should be
Test1. 30000
Result: 89% likely to buy
Test2. 27500
Result 90% likely to buy

☆CLIMAX (Luxury)
Manufacture 113 -> 120
Adv Theme to Interior

♪R&D
Capacity change: current 500  increase 200
Technology Decision
+ Interior $238 (from 6)
+ Styling $298 (from 7)
+ Safety $398 (from 5)
- Quality (same 7)

Development center
2 new development centers ($615 x 2)

Dealer development
N 8 S 9 E 8 W 9

♪Financing
Issue bonds 1000
Issue stocks 1500
Dividend 100 -> 0
 

Stragety

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月23日(月)14時23分57秒
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  Bold Move(aggresive at the beginning)
No.1 in Minivan
Target high income customers
Environment friendly  Hybrid
Long-term Stragety
 

about divident

 投稿者:Eileen  投稿日:2009年 2月23日(月)14時05分54秒
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  Team was thinking to decrease the dividend to generate the cash.
Current divident is 500million.
If we need to decrease, better to decrease only one time, from 500 to 0 million.
Cut dividend will send a negative signal to the market, it will make our stock price down. so better to do at the first early stage. And later, increase the dividend make the stock price goes up.

From the information section, Yoshi mentioned that if make any decision, better go extreme, otherwise no much impact or difference to the simulation market.

We suggest to decrease the dividend from 500 to 0.
 

Team CSI media release - Hybrid Market

 投稿者:Miki (ProjectCoodinator)  投稿日:2009年 2月23日(月)14時05分21秒
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  Fellow entrepreneurs in automotive industry (industry I),


Our primary goal does not lie in greater market share, but in
enhancing the lives by leading the market
with environmental consciousness.

CSI  is thus committed to raising fuel efficiency standards while
lowering emissions.
We believe we can achieve this with Hybrid cars.

We will direct all our marketing, R&D efforts to remain the industry
leader in hybrid market.

Team CSI
 

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